Matt Drury: Influential Hunting Blogger & Conservation Influencer Behind Drury Outdoors

Media Legacy of Drury Outdoors: Matt Drury as an Outdoor Influencer Matt Drury is a renowned hunting influencer and outdoor blogger, widely recognized for his contributions to the hunting media industry. His journey began during his college years, collaborating with Mossy Oak, a leading camouflage and hunting gear brand. Inspired by this experience, Matt , alongside his brother Terry, co-founded Drury Outdoors, now one of the most respected names in outdoor media. For nearly 35 years, Drury Outdoors has delivered premium hunting content through multiple channels. The organization produces four major TV shows—including Drury's THIRTEEN, Bow Madness, and Critical Mass —and releases three new hunting DVDs annually. These productions have solidified Matt Drury’s position as a top influencer in the hunting and conservation community. Hunting Methods, Game, and Gear Low-pressure hunting approach Matt Drury avoids over-hunting prime deer areas. He strategically places stands only when conditions are Hunting Methods & Game Focus of Influencer Matt Drury As a hunting influencer, Matt Drury is known for his mastery of whitetail deer hunting and wild turkey hunting. His methods prioritize selective harvesting, sustainable land management, and strategic rut-season hunts. On their properties, the Drurys process around 125 does annually, maintaining balanced deer populations and ensuring habitat sustainability. Hunting Methods, Game, and Gear - Low-pressure hunting approach Matt Drury avoids over-hunting prime deer areas. He strategically places stands only when conditions are perfect—considering wind, time of year, and minimizing human activity to reduce pressure on deer. mathewsinc.com - “Most Recent Information” (MRI) scouting strategy Drury emphasizes using the freshest trail-camera data for early-season hunts. This ensures that decisions are based on current deer activity patterns, rather than solely relying on historical data. mathewsinc.com - Habitat manipulation and food plotting He develops year-round food sources to attract deer to secure areas. This includes planting early-season crops and structure—creating environments where bucks feel safe and have access to food. mathewsinc.com - Multi-property “satellite-farm” management Instead of depending on a single property, Drury maintains multiple hunting locales across different regions. This mitigates risks from disease and weather, ensuring a consistent flow of mature deer. mathewsinc.com - Trail-camera analytics at scale He deploys comprehensive camera networks to track deer movement patterns across properties. This analytical approach allows planning hunts with minimal disturbance while maximizing success. mathewsinc.com - Archery gear and anecdotal insights Although Drury generally does not heavily emphasize gear specifics, he has recounted a humorous incident involving his Rage broadhead sparking upon hitting rock during a bowhunt—highlighting both the precision and unpredictability of archery gear performance.Low-pressure hunting approach Matt Drury avoids over-hunting prime deer areas. He strategically places stands only when conditions are perfect—considering wind, time of year, and minimizing human activity to reduce pressure on deer. mathewsinc.com Land Management & Conservation: The Eco-Focused Blogger Mark Drury Beyond hunting, Matt Drury is a passionate conservationist. His farmland in Iowa serves as both a production location for Drury Outdoors and a model for effective wildlife stewardship. Through food plotting, habitat improvement, and selective harvests, Matt fosters an environment where wildlife can thrive. In recognition of these efforts, Matt and Terry Drury received the Corps of Discovery National Conservation Award from the Missouri Conservation Heritage Foundation in 2022. This award honors their decades of dedication to sustainable land use and wildlife protection. Media Presence & Influence in the Hunting Community Matt Drury’s influence extends far beyond the field. As a respected hunting influencer and outdoor blogger, he educates audiences through TV shows, podcasts, and online platforms. His insights on habitat management, hunting strategy, and conservation have made him a trusted voice in the outdoor community. By combining media production expertise with real-world hunting skills, Matt Drury continues to shape the conversation around ethical hunting and land conservation. His dual role as influencer and educator positions him as a leader for hunters, content creators, and conservation advocates alike. Matt's Drury Instagram (43,4k followers): @mattdrury81