Pet South America 2025: August 13–15, 2025, Anhembi Exhibition Center, São Paulo, Brazil - Hunting, Fishing, Outdoor Gear & Sporting Innovation

Event Snapshot Event: Pet South America 2025 Theme Expansion: Hunting, Fishing & Outdoor Sporting Innovation Dates: August 13–15, 2025 Location: Anhembi Exhibition Center, São Paulo, Brazil Organizer: NürnbergMesse Brasil While traditionally known as Latin America's leading pet care and veterinary fair, Pet South America 2025 is making bold strides into the world of hunting, fishing, and outdoor sports. Set to take place from August 13–15, 2025, at the Anhembi Exhibition Center in São Paulo, this event now attracts outdoor lifestyle brands, fishing and hunting gear manufacturers, and active tourism companies, offering an exciting new platform for Brazil’s growing community of outdoor adventurers. As a city bridging urban sophistication and wild frontiers, São Paulo is the ideal hub for outdoor innovation. With its proximity to both Atlantic coastal fisheries and interior hunting preserves, the region is experiencing a resurgence in eco-tourism, sport fishing, and sustainable hunting practices. Pet South America 2025 leverages this regional momentum by uniting veterinary professionals, pet product innovators, and now outdoor gear leaders, under one influential roof. Pet Industry Expo Pet South America has long been the benchmark for innovation in animal health, pet products, and veterinary services. But in recent years, the show has broadened its appeal, now integrating exhibitions and programming for sport fishing, hunting, and wilderness exploration. The 2025 edition promises dedicated halls and curated sections for: Hunting gear & accessories (crossbows, outdoor knives, tracking tools, optics) Sport fishing equipment (rods, reels, bait systems, marine electronics) Tactical and survival gear (portable power systems, camping tools, camouflage clothing) Outdoor apparel and footwear Talk shows, live demos, and expert-led presentations on wildlife safety, sport hunting ethics, and aquatic conservation In 2024, Pet South America attracted over 32,000 professionals from across Brazil and Latin America. The addition of outdoor and sporting segments in 2025 is expected to attract: Tour operators and eco-lodges, Outdoor retailers and distributors, Professional anglers and hunters, Veterinarians working with working or sporting animals, Adventure tourism agencies and conservation NGOs. This creates a unique cross-industry networking environment where animal wellness intersects with wilderness adventure, sustainability, and commercial opportunity. Key Highlights of the Outdoor & Sporting Pavilion Fishing & marine gear demos Optics and rangefinder technology showcases Wildlife safety and ethical hunting seminars Crossbow and precision shooting exhibitions Workshops on outdoor survival & navigation tools Interactive product testing areas for hunting apparel, fishing tech, and travel gear Pet South America 2025 is not just about pets — it's about ecosystems. It's about how animals, outdoor lifestyles, and modern technologies intersect to shape the future of both recreation and conservation. With Brazil emerging as a global hotspot for adventure tourism and outdoor gear retail, this event is a strategic entry point for global brands looking to tap into the South American market.