New Zealand Fishing Hunting & 4X4 Expo 2025: 22–24 August 2025 Rotorua Outdoor Adventure, Hunting Gear & Fishing Expo
Set in the heart of the Bay of Plenty, the New Zealand Fishing Hunting & 4X4 Expo is back at Rotorua Energy Events Centre from 22–24 August 2025. Brought to life by Intrinsic Events, this rapidly growing expo drew over 11,000 visitors in 2024, offering a comprehensive showcase of fishing rods, reels, pig‑hunting gear, optics, boats, caravans, 4x4 accessories, and more.
A percentage of entry fees supports Eastern Fish & Game, reflecting the expo’s dedication to sustainable hunting and fishing practices. The event emphasizes community responsibility and environmental stewardship
History & Organizer
Launched in 2023 to fill a gap in the North Island's outdoor exhibition calendar, the expo is produced by Intrinsic Events in collaboration with Rotorua Lakes Council. In its second year (2024), the event expanded to the Energy Events Centre, gaining national recognition through workshops, competitions, and live demonstrations.
Highlights & Attractions of New Zealand Fishing
Hunting & 4X4 Expo 2025
Workshops & Demos: Boat safety, stickbaiting, trout‑fishing, long‑range shooting, butchery, 4x4 recovery
Big Four 4x4 Show‑Shine‑Flex Comp: Ramp demonstration with prize draws and charitable donations
Fat Trout Fishing Comp. – Catch competition with learning opportunities
Wild Food Zone & DB Ultra Bar: Experience game-cooking and social areas
Family Areas: Kids’ scavenger hunt, movie mai‑mai, rock‑climbing, Under‑5 zone
Giveaways & Prizes: Prize draws, exhibitor promotions, early-bird advantages
2025 Exhibitors & Brands:
Fishing and Marine Innovation
Anglers and marine enthusiasts can look forward to leading-edge gear and solutions from industry heavyweights including Yamaha, Garmin (Marine), Lowrance, Telfer Marine, Walker Boats, Stabicraft, Seaboss Boats, Kilwell, and Buccaneer. The expo will also feature dedicated fishing product specialists such as Last Cast Bait & Tackle, Razorback Fishing & Hunting Adventures, Snapper Head, and Eastern Fish & Game.
Hunting Gear, Optics, and Field Equipment
For hunting professionals and enthusiasts, the expo presents a rich selection of gear and technologies, including Stoney Creek, Rumax Hunting Tools, Night Vision NZ, Hikmicro, Sytong, PARD Night Vision, Cuddeback Cameras, Labradar, and Garmin (Dog Tracking & Training). Government agencies like the Department of Conservation, Tini a Tangaroa – Fisheries New Zealand, and Te Tari Pūreke – Firearms Safety Authority will also provide educational resources and safety insights.
4WD and Off-Road Equipment
Off-road adventurers will have access to a massive range of 4x4 products and accessories from respected names such as Isuzu, Utemaster, Exitrax, M2 Overland, Mad-Ramps, Altitude Off Road, Rockarmour NZ, AJF 4X4, Xpeditionz, Buschtech, and 4WD Interiors & Accessories NZ. From overland builds to performance enhancements, everything you need for rugged terrain will be showcased.
Camping, Outdoor Cooking, and Survival Gear
Camping and backcountry comfort meet innovation with exhibitors such as Oztent, 1971 Canvas, Marine Canvas, Jetboil NZ, Skotti Grill NZ, Rocketboil N Cook, and Basecamp Salamis & Meat Processing. Additional highlights include products from Bush Proven, Exceptional Flavours, The Flavorsmith, and The Coromandel Smoking Co — bringing wild cooking to a new level.
Lifestyle, Apparel, and Pet Essentials
The outdoor lifestyle zone will include performance apparel, utility wear, and accessories from Latitude Gear Shop, Rusty Deer, Pimp My Rockabilly, and Bearded Chap. For pet owners, there are tailored solutions from Dogmaster Trainers and BestMate Pet Care.
Technology, Power, and Accessories
Explore functional innovations such as EcoFlow portable power solutions, Victron Energy, HelLA New Zealand, Sunwayfoto, Arken, and Safeguard Cargo Nets NZ. Expect cutting-edge products that support extended trips off-grid and enhance both safety and convenience in the wild.
Exhibitor Diversity and Public Engagement
More than just gear and gadgets, the expo showcases community-focused organizations like the New Zealand Four Wheel Drive Association Inc., Rotorua Lakes Coastguard, National Party Rotorua, and education-led groups including Kaiwhakangau and Tui Aotearoa. From environmental stewardship to regional safety, the event connects attendees with all aspects of New Zealand’s unique outdoor heritage.
Core Details - Rotorua Outdoor Adventure, Hunting Gear & Fishing Expo
Name: New Zealand Fishing Hunting & 4X4 Expo
Organizer: Intrinsic Events (backed by Rotorua Lakes Council)
Country / City: New Zealand, Rotorua, Bay of Plenty
Dates: Friday 22 August – Sunday 24 August 2025
Times: Fri 3 PM; Sat & Sun 9 AM–event close
Venue: Rotorua Energy Events Centre, Queens Drive
Estimated Visitors: ~11,000 in 2024; 2025 projected higher
Exhibitors: 100+ national and international exhibitors
Tickets: Adults $5–$9.99; family passes available; under 16s free
From 22–24 August 2025, Rotorua Energy Events Centre transforms into New Zealand’s ultimate outdoor hub at the Fishing Hunting & 4X4 Expo 2025. With workshops, demos, competitions, and over 100 exhibitors, it's set to surpass 2024’s impressive attendance.
Website: wildnzexpo.co.nz
