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Sporting Shooter
Sporting Shooter is Australia's top-selling hunting magazine. The magazine focuses on tips and techniques, equipment reviews, species guides and worldwide hunting adventure. The Sporting Shooter team is dedicated to producing the finest outdoors magazine in Australia, a job we've been doing for more than 45 years.
From the Editor
With hunting and shooting at the core of everything we do, Sporting Shooter provides broad coverage of our wide-ranging sport in a number of mediums. The brand is growing all the time. I’m excited about how far our online profile has come in the past few years, adding a strong and complementary presence to the ongoing success of the magazine.
We don’t want to simply give value to our audience, we set out to engage with Australian hunters and shooters on a personal level. The recent launch of our new video series only reinforces how serious we are about providing reviews, features, news and insights to our audience.
We have a team of dedicated, experienced and dependable contributors providing content with great professionalism. Meanwhile, the enthusiasm of our audience to contribute their own hunting stories and experiences rounds out the appeal that underscores our success.
If you want straight-shooting media that genuinely connects with people, Sporting Shooter is it.
Mick Matheson
Editor, Sporting Shooter
https://sportingshooter.com.au/
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Australian Shooter
The Australian Shooter is a very popular shooting and hunting magazine in Australia with 200,000 SSAA members strong. Each month, the 100-plus-page glossy magazine is filled with the latest industry news and product reviews, as well as technical, how-to and historical stories, competition shooting and results, tips and fantastic competitions. In fact, it features anything and everything to do with sports shooting.
Australian Shooter was the original name given to the SSAA's member newsletter in 1948. It later became the Australian Shooters' Journal and remained so until 1999 when new managing editor Tim Bannister was given approval by the SSAA National Board to change the name back to Australian Shooter.
A monthly magazine, Australian Shooter quickly became the main publication for recreational shooters, competitors and hunters in Australia.
In 2007, Australian Shooter became one of the first magazines of its circulation in Australia to be fully printed on 100 per cent recycled paper.
In 2008, it had an audited circulation of more than 100,000 readers. In 2016, readership was more than 180,000 each month.
Australian Shooter contains columns, firearm and accessory reviews, historical, technical and how-to articles, member letters, competition results and news, merchandise and profiles on SSAA shooting clubs and members.
The magazine also regularly features interviews with and profiles on celebrity shooters and hunters, in recent years including:
Olympic shooter Russell Mark
Beaconsfield Mine collapse survivor Todd Russell
cricketer Glenn McGrath
singer Shannon Noll
artist Adam Cullen
boxer Kostya Tszyu
country music singer Kasey Chambers
country music singer and 2008 Australian of the Year Lee Kernaghan
The firearms industry advertises in the magazine.
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