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Rachelle Hedrick — Fishing Influencer & Outdoor Blogger | Smoke Hole Outfitters, Cabins WV
Rachelle Hedrick is an outdoor Influencer and Blogger, co-owner of Smoke Hole Outfitters in Cabins, West Virginia. Profile covers trout outfitting, fly-fishing lessons, DSG Outerwear work, locations and field practices.
Executive summary — fishing Influencer and outdoor Blogger
Rachelle Hedrick is a regionally prominent outdoor Influencer and Blogger, co-owner of Smoke Hole Outfitters and an active team manager for women’s apparel brand DSG Outerwear. Her public work blends hands-on outfitting (trout production, guided fly-fishing and instructional programming), hospitality at Smoke Hole Resort, and branded content focused on encouraging women and families to participate in outdoor recreation.
Business & core activities
Rachelle and her husband operate Smoke Hole Outfitters within Smoke Hole Resort, offering year-round trout services: a Catch-and-Keep pond, a Catch-and-Release trophy trout stream, guided fly-fishing lessons and cabin lodging on the Potomac River corridor. The outfitter is positioned as a family-oriented destination that converts visitor experiences into educational content and bookings.
Role as Influencer and Blogger
In addition to guiding, Hedrick manages Hunt Team and sponsorship activity for DSG Outerwear—overseeing social media, sponsorships, consumer sales and design elements for a women-focused outdoor apparel company. That dual operational role amplifies her reach: she promotes hands-on fishing instruction and hospitality while serving as a practical voice for women’s participation in hunting and fishing.
How she prefers to operate in the field
Rachelle’s field profile is instructor-led and hospitality oriented rather than expeditionary:
Guided fly-fishing instruction: core activity—progressive lessons from casting fundamentals to trout-specific fly selection and presentation.
Catch-and-release trophy stream management: year-round stream maintenance and client-guided trophy experiences that emphasize fish care and angler technique.
Catch-and-keep pond services: family-friendly angling that supports turnkey visitor experiences and on-site hospitality.
Her published materials and video features prioritize teachable moments, safety, and conversion of beginners into repeat anglers.
Types of hunting and additional outdoor activities
While the Hedricks’ primary public offering is fishing and outfitting, Rachelle documents occasional hunting participation—family hunts and youth black-bear season posts appear on her social channels. Public content places hunting as a complementary lifestyle element rather than the core business focus.
Where she operates & terrain
All primary commercial and content activity is anchored at Smoke Hole Resort in Cabins, West Virginia—riverine and Appalachian terrain ideal for stocked trout experiences and guided streams. The property includes cavern tours, log cabin rentals and a retail component, giving her channels multiple hooks for local SEO and experiential content.
Notable outcomes and audience value
Rachelle’s measurable audience value arises from converting on-site experiences into repeatable media assets: instructional reels, client testimonials and DSG Outerwear activations that help drive bookings and apparel visibility. Her role managing DSG Hunt Team and producing how-to content positions her as a practical authority for women anglers and small-group outfitting.
Weapons, gear and technical profile
Public materials emphasize fishing and hospitality gear over firearms or archery. Typical equipment highlighted includes fly rods and reels, waders, trout rigs, hatch-appropriate flies, pond management systems and guest safety kits. When hunting appears in content, weapon specifics are not a focal point—posts emphasize family participation and seasonality rather than gear breakdowns.
Conclusion & call to action
Rachelle Hedrick is a destination-focused outdoor Influencer and Blogger whose primary public work centers on trout outfitting, fly-fishing instruction and women’s outdoor apparel activation. Editorial and SEO placements should foreground “trout fishing Cabins WV,” “fly fishing lessons,” and “Smoke Hole Outfitters” to capture high-intent local searches. For bookings, instruction and seasonal updates, follow Smoke Hole Outfitters directly.
Rachelle Hedrick's Instagram (27.1k followers): @rachellehedrick
